Posts Tagged ‘research and implementation’

What is Fairness Marketing?

Inspired by Fair Trade principles, at Hyperkinesis we promote a set of practices, tools and business standards that respect both our customers and the communities where they operate.

Fair Trade standards comprise a series of minimum social, economic and environmental requirements, which producers must meet to be certified. With such standards in mind, we have considered how a similar approach could be applied in all areas of business, non profit organizations, political parties, community initiatives, arts and cultural institutions and any other kind of enterprise that wishes to communicate a message to an audience, develop a strategy for the future or engage the community in which it operates.

Our marketing, communications, business development and community engagement strategies are based on the principles of:

  • ethics
  • inclusion
  • diversity
  • awareness
  • sustainability
  • working conditions
  • respect for individuality

Fairness Marketing addresses the injustices of conventional marketing, which traditionally discriminates against groups of people promoting a model of exclusivity instead of one of inclusivity.

Our goal at Hyperkinesis is to help organizations become part of communities, improving lives and shaping a diverse and sustainable future.

Contact Us to discuss how we can apply these principles in your organization.

Case Studies

Coming soon

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