Posts Tagged ‘trend watcher’

Who Makes the News?

GMMP (Global Monitoring Project), as part of a UNIFEM (United Nations Development Fund for Women) project have just released an extensive and exhaustive report on gender representation in the news (the fourth of its kind since the project started in 1995). They gathered data from 108 countries around the world. Trained volunteers from women’s rights organizations, media professional associations, and universities monitored the representation of women and men and gender portrayal in their local news media. The GMMP Report 2010 reveals what they found. With a total of 130 pages, the report details how gender balanced the news are on a given day. The report can be downloaded here in its totality.

From the report’s introduction:

What motivates so many people to do the unpaid monitoring of radio, television and newspapers? Why does it matter? Despite the recent proliferation of social media in some regions, news media remain the major and most influential source of information, ideas and opinion for most people around the world. It is a key element of the public and private space in which people, nations and societies live. A nation or society that does not fully know itself cannot respond to its citizens’ aspirations. Who and what appears in the news and how people and events are portrayed matters. Who is left out and what is not covered are equally important. The first GMMP, and as will be seen, the fourth GMMP reveal that the world reported in the news is mostly male. In many countries, the cultural underpinnings of gender inequality and discrimination against women are reinforced through the media.

Since the report is very detailed and packed with a great deal of facts and figures, I have created a series of infographics with some of the key findings.

Men vs Women in the News

The graphic above shows the total media representation in the news for Men vs. Women. Even though women make half the world’s population, women’s representation in the news, for all media, is at 24%.

The next graphic illustrates gender representation per topic:

Men vs Women as newsworthy topics

There seems to be a slight improvement in media representations of women in the fields of Science and Health but, as the report points out, this is also the topic with the least media presence of all. I should also note that usually, under the banner of Science and Health, fall diet tips, cosmetic surgeries and beauty treatments, all topics usually targeted at women.

When men and women are mentioned in a news story, it is usually functional to the narrative (i.e. in which capacity are people mentioned?). This graph shows a breakdown of the ways in which each gender is functional to the news:

Men vs Women functions in a news story

Women are majorly portrayed as the voices of “Popular Opinion” and as reference of “Personal Experience” while men are either “Experts” or “Spokespersons”.

Which brings us to the next graph, regarding Occupations listed in the News:

Men vs Women portrayed in a Professional capacity

When women are mentioned in the news, in the majority of cases, their occupation is not mentioned, with a slight improvement if the persons listed are celebrities or activists.

Regarding specific Gender Awareness matters, the news paint an even bleaker picture:

Gender Matters


Our Services are tailored to our customer’s needs. We do not provide a “one size fits all” solution and we prefer to spend time with our customers discussing the approach that best suits their needs.

Hyperkinesis, based in Amsterdam, The Netherlands, works with a global network of professionals to provide services with a strong commitment to ethics, inclusion and diversity. We believe that these principles should not only be good intentions but the building blocks for organizations that wish to be part of communities.

We specialize in:

  • Fairness Marketing
  • Strategic Consultancy in Marketing and Business Development
  • Community Engagement Strategies
  • Brand Advocacy
  • Awareness Training for Diversity and Inclusion
  • Media Analysis
  • Brainstorming Sessions and Creative Impulse workshops
  • Fair Trade Principles in Marketing and Communications
  • Brand Development
  • Subject-specific trend reports and presentations
  • Trendwatching, consumer insights and briefings
  • Project Management and Implementation

Contact Us to discuss how we can work together.

Woman on a Mission

My name is Flavia Tamara Dzodan, I am a business developer, writer, ideas instigator, content creator, media facilitator and trend watcher living in Amsterdam. I started Hyperkinesis in 2007 in an effort to combine my beliefs and awareness activism with business needs.

Some facts about me:

  • I believe that social principles of inclusion, diversity, fairness, equality and respect are the foundation upon which we should build both our for and non profit organizations
  • I believe that inclusion and awareness matter in communications because, a message that is sent out without taking all parties into consideration is an ineffective one
  • I believe that people should be at the center of all our strategies: people’s wellbeing, welfare, growth and individualities.
  • I am a prolific blogger and media analyst. I mostly blog at Red Light Politics about the spaces and intersections between politics, culture and gender matters with some humor thrown in the mix.
  • I created Women in Chains as a resource index and news site to bring awareness to the subject of women and girls in situations of slavery and human trafficking.
  • My Netherlands’ specific blog can be found at Perspectives on Dutch Politics, where I mostly focus on issues of diversity and representation in Dutch organizations and institutions
  • Contact me for questions, ideas or inquiries.
  • Follow me on Twitter
  • Find me on Facebook

Creative Impulse

A way to jump start an organization, to create a vision for the future and awareness of the present, an impulse changes the momentum of an object; it’s an impelling force or strength, an urge, a pulsation, a sudden wish, a moment that pushes forward.

At Hyperkinesis we facilitate this momentum through Creative Impulse. Designed to foster new ideas, concepts, associations and points of view, our brainstorming salons, workshops and sessions can help an organization evaluate the present, take stock of available resources, design and plan future strategies and seek new and original ways to put them into action.

How can an organization benefit from a tailored Creative Impulse session or series of workshops?

  • Evaluate current organization and paradigms
  • Strategic Planning that incorporates creative thinking and an outside perspective
  • Give a voice to everyone in the organization in a respectful and inclusive environment
  • Take stock of current strategies and resources vis-à-vis desired results
  • Evaluate current strategies and areas in terms of awareness, inclusiveness and respect for diversity
  • Foster an environment of creativity and thinking outside preconceived notions and paradigms
  • Incorporate all voices in planning for the future
  • Design the strategies for the future
  • Create an action plan to implement these strategies

These sessions can be useful to evaluate and improve all areas of an organization, to create new opportunities or to bring out a vision of the future for either the entire organization or specific areas. Every individual session or series of workshops will include a detailed report of the results achieved, a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis as well as recommendations moving forward.

Contact Us to jump start your organization with a Creative Impulse.

Case Studies

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